Growing up in Toronto and currently working at a trendy salon in the heart of the city, Joey has been inspired by the fashion industry his whole life. He draws much of his inspiration from the contemporary edginess of downtown street culture, down to vintage stores and small boutiques, balancing this with his interpretation of structured hair cutting to create a signature corrupt style.
While heavily inspired by the culture of Toronto, Joey’s work is certainly not limited to the city. He travels for education, both across Canada and internationally. Joey’s work has won and reached the finals of multiple Canadian and international hair competitions, his accomplishments including 2021 Ontario Hairstylist of the year in the prestigious Salon Magazine Contessa Awards.
A relentless learner, Joey spends all of his spare time continuing to educate himself in the hair and fashion world, devoting hours to reading a variety of high fashion and art magazines. His passion for visually striking trends carries into his many workshops and stage presentations as well as into his everyday work in the salon.
Awards & Accolades
2021 Contessa Ontario Hairstylist of the year
2018 Contessa Canadian Colourist semi-finalist
2017 Contessa Session Stylist finalist
2017 Contessa Canadian Colorist semi-finalist
2016 Mirror Awards Best Video finalist
2016 Contessa Editorial stylist semi-finalist
2015 Contessa Canadian Colorist semi-finalist
2014 Contessa Canadian Colorist finalist
2014 Contessa Ontario stylist finalist
2014 Mirror Awards Contemporary stylist-finalist
2014 Mirror Awards Ontario stylist finalist
2011 Wella North American Trend Vision finalist